500,000 copies of ‘Your Daily Adventure’ publications will be printed in 2025, across 5 Regional Editions, with a combined readership of over 1.3 million. The guides have been produced by Glance since 2002, and are Ireland’s #1 Visitor Publication.
They are designed to present visitors to Ireland with the best options for enjoyment, and in a way they can easily see and find what’s of interest to them. Huge numbers of our readers then travel to the featured visitor attractions, activities, entertainments, destinations and shopping experiences they would like to experience during their stay in Ireland.
5 Regional Guides will be published in 2025
Each edition is distributed to and merchandised at the key places visitors frequent – hotels, other accommodations, airports, ferryports, visitor attractions, tourist centres, large motorway stations, and more.
This Daily Adventure website is the companion to our guides.
Below are Great Reasons to Advertise in the Guides.
It’s never too early to plan. If you are interested in featuring in the visitor guides, contact us for early bird offers and priority profiling.
Glance Visitor Media
T: 061-338 588
E: info@glance.ie
W: www@glance.ie
#1: Large Print Runs and Readership: Approximately 500,000 copies will be distributed in 2025 across over 1,300 visitor outlets and are expected to be read by over 1.3 million visitors during their travels around Ireland.
#2: It’s FREE to Visitors: It features quality, informative, visitor-relevant, well-presented content – all free to visitors.
#3: Connecting Print to Digital for Powerful Influence: The Daily Adventure Visitor Guides connect Print to Digital. Each edition links to this website through links and QR Codes. The profiles of all businesses featured in the guide include dynamic QR codes and links directly to your business. In addition, we promote and link to the digital edition of the guides.
#4: Targeted Audience: The guide communicates directly with visitors during their holidays in Ireland, at the precise time they are looking for things to see and do. Because we produce regional editions, what we present to readers is often nearby and easily reached.
#5: Distributed and Merchandised: The distribution of every copy is planned, merchandised, and tracked. Our vans and merchandising team are on the road throughout the year, ensuring our guides are always available to visitors. They replenish brochure supplies as needed, and we increase the frequency of our calls to tourist outlets in the high season to ensure your message is always in front of visitors during their stay. In 2025, we will make over 3,800 visits to premises to merchandise the guides.
#6: Full-Year Exposure for Your Business: Our annual ‘Daily Adventure’ guides carry your message for a full year, from pre-main season, right through the summer, into the late off-season, and until our next edition is in distribution.
#7: Visitors Actively SELECT It: The Daily Adventure never “falls out” of other publications, nor is it “dropped” into letterboxes. They are carefully placed where visitors can select them if interested. This means no wasted copies, and the act of selection indicates the person is already interested in the offerings presented in the guide.
#8: Focus on Visitor-Relevant Content: ‘Your Daily Adventure’ is dedicated to presenting only ‘days out’ and ‘nights out’ content to visitors. We don’t accept advertising that isn’t visitor-relevant. This commitment is why the guide is a favourite among visitors to Ireland and hospitality professionals alike.
#9: Easy to See You. Easy to Find You: The layout of each guide is designed to be user-friendly. All information is presented in a clear and consistent manner.
#10: You’ll be in Good Company: The Daily Adventure was first published by Glance in 2002. It has thrived and reached the top spot because of the love and trust it garners from both visitors and the travel trade. A testament to its effectiveness is the premier attractions and experiences listed within – a veritable who’s who of the best in the region.
#11: Convenient Size: The compact page size and limited number of pages make it convenient for visitors, increasing the likelihood of your business being noticed.
#12: The Primacy of Print (Connected to Digital): International research confirms that print remains the preferred source of information for visitors during their trips. It’s tactile, easier to read and absorb than digital, and doesn’t rely on internet connectivity. An impression made in print is more lasting.
#13: Exceptional Value: The guide offers remarkable value when one considers the print volume, readership reach, year-round visibility, strategic distribution, and precise audience targeting.
#14: Our Readership Survey Gives Data-Driven Insights: Our readership survey reports are a goldmine of interesting reader insights. You can view the 2023 reader’s survey here (the 2024 survey will be available at the end of 2024), and see if our readership profile matches the business you would like to win. If you have a tourism-connected business, we are certain it will. We produce this in-depth report for savvy marketers who make data-driven decisions!